Primera is located in the Rio Grande Valley at the southernmost tip of Texas. Urban amenities such as schools, shopping centers, and health clinics are available in nearby Harlingen. Primera is just a half hour from Brownsville and the Mexico border. To the east, the Gulf Coast resort town of South Padre Island is popular as a watersports and fishing destination. The Padre Island National Seashore contains the longest stretch of undeveloped barrier islands in the world.